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♥ Book Title: How to Write Great Copy ♣ Name Author: Dominic Gettins ∞ Launching: 2006-04-03 ◊ Info ISBN Link: 622 ⊗ Detail ISBN code: ⊕ Number Pages: Total sheet ♮ News id: 0qzBDHFO7cC ☯ Full Synopsis: 'In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.

'Article Dominic Gettins Statement.' ♥ Book Title: Ultimate Small Business Marketing Guide ♣ Name Author: James Stephenson ∞ Launching: 2007-01-01 ◊ Info ISBN Link: 436 ⊗ Detail ISBN code: ⊕ Number Pages: Total sheet ♮ News id: fq5zU5CsrsYC ☯ Full Synopsis: 'The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added. 'Article James Stephenson Statement.' ♥ Book Title: Persuasive Advertising ♣ Name Author: J.

Armstrong ∞ Launching: 2010-05-26 ◊ Info ISBN Link: 804 ⊗ Detail ISBN code: ⊕ Number Pages: Total sheet ♮ News id: 7mcDzmmGQZgC ☯ Full Synopsis: 'Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Armstrong Statement.' ♥ Book Title: Managing Creative People ♣ Name Author: Gordon Torr ∞ Launching: 2011-01-19 ◊ Info ISBN Link: ⊗ Detail ISBN code: 319 ⊕ Number Pages: Total sheet ♮ News id: PsiPRIEr5CMC ☯ Full Synopsis: 'A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms.

Hey Whipple Squeeze This Review

In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of ideas in the modern organisation. The curse of the brainstorm, the commoditisation of creative talent, the deskilling of the imagination, the startling inadequacies of management theory – these and the many other horrors of idea-assassination that run rampant in creative sector companies are dissected and disembowelled in this hilarious expose of the drama that unfolds every time a new idea slides across the boardroom table. This book sets out to address the black hole that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company.

A handbook of tools, techniques, methods and practical ideas whose USP is a framework for thinking about efficient creative management – how to extract value from creative time. Gordon Torr presents a logical argument that puts in place the building blocks of the author’s knowledge and experience towards the final architecture. “We need them as never before. And we know that they’re somehow different. Yet the productive management of creative people is an almost totally neglected science. I doubt if there’s a single industry that wouldn’t gain immediate advantage from Gordon Torr’s scrupulous and enlightening detective work.” - Jeremy Bullmore 'Article Gordon Torr Statement.'

♥ Book Title: The Houdini Solution ♣ Name Author: Ernie Schenck ∞ Launching: 2006-09-14 ◊ Info ISBN Link: 044 ⊗ Detail ISBN code: 007146204X ⊕ Number Pages: Total sheet ♮ News id: rGSRSySJIUwC ☯ Full Synopsis: 'Transform the shackles of conformity into the tools for generating amazing, unconventional results Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity. Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams. 'Article Ernie Schenck Statement.'

♥ Book Title: Breaking in ♣ Name Author: William Burks Spencer ∞ Launching: 2011-01 ◊ Info ISBN Link: 061541219X ⊗ Detail ISBN code: 191 ⊕ Number Pages: Total sheet ♮ News id: Pg8-YgEACAAJ ☯ Full Synopsis: 'BREAKING IN(r) helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN(r) gives you an unfair advantage over the rest. Get specific advice from the exact people you want to work for. Learn what Creative Directors are looking for in your portfolio. Avoid the common traps that most portfolios fall into. See how the best in the industry got their start.

This second edition of BREAKING IN(r) was updated and expanded in 2014 and contains interviews with: Dan Wieden, Wieden+Kennedy; David Droga, Droga5; Gerry Graf, Barton F. Graf 9000; Mark Fitzloff, Wieden+Kennedy; Mark Waites, Mother; Jeff Kling, Fallon; Scott Vitrone & Ian Reichenthal, Barton F. ♥ Book Title: Thirty Rooms to Hide in ♣ Name Author: Luke Longstreet Sullivan ∞ Launching: 2014-03-01 ◊ Info ISBN Link: ⊗ Detail ISBN code: 713 ⊕ Number Pages: Total sheet ♮ News id: 3rIwMQEACAAJ ☯ Full Synopsis: 'Luke Longstreet Sullivan tells the astonishing story of his father's descent from a top surgeon at Mayo Clinic to a man who is increasingly abusive, alcoholic, and insane.

The years prior to his death were characterized by turmoil, anger, and family dysfunction, but somehow also real happiness for Sullivan and his five brothers, full of dark humor and much laughter. 'Article Luke Longstreet Sullivan Statement.' ♥ Book Title: Life After the 30-Second Spot ♣ Name Author: Joseph Jaffe ∞ Launching: 2005-06-24 ◊ Info ISBN Link: 695 ⊗ Detail ISBN code: ⊕ Number Pages: Total sheet ♮ News id: cUNPhicYehIC ☯ Full Synopsis: 'The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be.

Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective.

Hey Whipple Squeeze This 5th Edition

Lively polish dance. This book is every marketer's road map to 'new marketing.' 'Article Joseph Jaffe Statement.'